BMW, along with most manufacturers have being paying journalists to ride their bikes for years.. It's nothing new.
Moto Guzzi even gave their big adventure bike to 20 odd riders and let them do a Alaska to Ushuaia on them if I remember correctly.
They just made sure they had some support and everyone had a lot of fun.. That's what you remember when you get home.
How accurate ANY reports are are obviously questionable. Same goes with any magazine or bog paper rags like MCN.
The reviews are heavily weighed for many reasons. I have a friend who worked for MCN about ten years ago. He made it no secret that most of the reviews were made up or sugar coated by freebies and how many free drinks they got a the track days etc..
Then again, asking the average Joe is no good either. Most people praise their own bikes because THEY were the ones who chose it. To say "It's crap" would be a confession of a bad choice and a waste of money.
The ONLY way to see if a bike is any good is to try it yourself. That's why I've owned about 50 bikes. Buy, try, sell .... buy, try, sell ... And on and on
CCM are going the right thing by showcasing but they need to do a lot more than let people stroke it at a bike show.
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Did some trips.
Rode some bikes.
Fix them for a living.
Can't say anymore.
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