Are these old names really worth anything or just something to be traded like stamps you can't post and wine that's undrinkable?
Norton has been viewed as weird stuff for old men, an ongoing disaster or simply didn't make bikes for my entire riding career. Blokes (and they are inevitably male) who were teenagers when the rotaries won a couple of races must have at most 20 years of bike purchases in their future while todays 17 year old scooterist have no problem with Korean or even some Chinese brands.
I forsee more overpriced tee-shirts for Hipsters and not many bikes. £16M, minus job creation/tax grants, minus talent taken from Triumph is not much to spend when the alternative was an Interceptor clone made in China. Its also a way to have feet in both camps when the IC vs EV stuff really happens, no Harley vs Buell type clash in the showrooms.
Andy
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