The Chinese still don't understand brand building. When the Chinese parts in your established brand bike go wrong they defend the brand with fixes which are real margin killers. They take things very seriously to avoid this. All Chinese brands so far work on the basis they'll just withdraw Wung-Hung-Lo and rebrand as Sunbeam, Vellocette, Royal Doulton or whatever they can buy/make up. Its why parts supply is such a nightmare. Their current disposable brand and bike model is fine for £2000 125'S but not a £5K plus purchase.
They'll work it out eventually.
They've certainly understood the buyers wishlist though.
Andy
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