Quote:
Originally Posted by Dodger
Maybe sublimal was the wrong word to use , but the audience were subjected to it and no element of choice was involved .
Light that bright has the potential to cause harm and should not be used on unwitting participants .It's a cheap trick and nothing more .
Reuben Xaus also did not come to prominence riding BMWs .
The whole ad is a sham and BMW should be ashamed of themselves .
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I think we've been here before (the forum I mean): most, if not all marketing is a sham, a fake, a scam, and a cheap, albeit expensive, trick. BMW are no better no worse than anyone else IMO: I do my best to ignore the guff on TV, the mags, the billboards, the internet... We turn the sound off when the ads come on: it really shows them to be so daft without scripts!
As for the danger: I would moot that strobbing is more of a risk given that it can induce epileptic fits in the susceptible. But that happens all the time, admittedly with warnings before hand.
This flash was likened to a camera flash: the reference to the sun was to illustrate how images leave a residual in the visual cortex: the effect is the same if you look at a 40W bulb for a couple of seconds, just not as acute. Any flash produced in that auditorium would not cause any permanent damage: if that were a risk it simply would not be permitted by BMW's legal counsel at the very least.
At the end of the day, I agree the ad was crap. I was not impressed by the ad, visual trickery or not: it was a load of pap designed to massage a load of untoned male egos.
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Last edited by Warthog; 1 Jan 2011 at 22:32.
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