Quote:
Originally Posted by Warthog
Is it subliminal if the logo is clearly visible to the audience, which it is when they close their eyes?
Surely subliminal would be a case of having "suggested" BMW using hidden metaphors, images etc leaving the audiences no consciously wiser to having been exposed to it?
Sneaky? Sure, perhaps a little; but no worse than oodles of product placement in all the major films IMO...
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Maybe sublimal was the wrong word to use , but the audience were subjected to it and no element of choice was involved .
Light that bright has the potential to cause harm and should not be used on unwitting participants .It's a cheap trick and nothing more .
Reuben Xaus also did not come to prominence riding BMWs .
The whole ad is a sham and BMW should be ashamed of themselves .
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Blessed are the cracked, for they let in the light. - Spike Milligan
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