First thought when I saw this mentioned was 'Hmm, sounds like Charlie's run out of money again'.
It does sound like flogging a dead horse one more time but at least this time the bike manufacturers won't be treating it a dubious stunt by a couple of chancers using a film crew from the local college and the networks will have their previous track record to go by. If they do it well and if EnC don't look like Darby and Joan on day leave from the care home (how long ago was LWR?) I'm sure it'll be financially successful.
I'll certainly watch it although with the same suspension of disbelief I use for every other programme on tv. It may look like they're camping in a swamp with the tent only partly visible through a cloud of mosquitoes and I'll be on the edge of my seat wondering how many diseases they'll have by morning but I'll know they were helicoptered off to a hotel and stunt campers were the ones being bitten. That's Hollywood but it won't stop me watching.
Be interesting to see who else chucks their product placement hats into the ring though. It'll be a list of the great and the good of 'adventure' travel.
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