OT Marketing
Different OEM's have different strategies. Some are more dangerous than others. Claims of speed and fun are relative, style be it Italian curves or Harley chrome is subjective. BMW's claims of premium brand status and allusions to longevity and reliability can be disproven by a few (perhaps spurious) figures. Their lack of marketing skill at one level brings in a consumer but can then dash their hopes.
BTW, I don't think we should turn this into a BMW bashing thread.
So, what oil should I use.......
Andy
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