For "Adventure bike" read "bike". Honestly marketing departments are trying to pull the wool over our eyes, and it's not just KTM.
And "ultra light trellis frame" still weighs 158kg dry. In my book, ultra light is the 125kg dry CCM GP450.
I guess it's nearest 400cc single competitor is the Himalayan. Certainly you're right Tim - dual sport it ain't, although I note the odd mention of drz comparisons.
More bikes = more choice = a good thing, but marketing people really are the spawn of satan. I'm with Bill Hicks there!
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