You have the answer:marketing.
They are a bit lardy compared to the CB500 but the weight is low. The tank under the pillion seat is annoying if you carry a roll sack there, but it took me an hour to cut an aluminium plate with access hole to replace the vinyl covered plank they pass off as a seat. Shad seats are popular but a pad and fleece work as well. You need to fit spotlights as the LED beam is so flat it is impossible to adjust for slight load variations. The LCD display is based on a 1980's Casio watch and is just a bit annoying.
The biggest killer is idiot journalists. The engine is like a Diesel, so when the MCN cretins try for 10000 rpm they hit the limiter and complain it's flat. They'll cruise at 85mph two up so no actual shortage of power. Either get the DCT or just keep clicking up through the gears.
The UK NC forum is very good, but as they don't break or need anything doing, it's mostly chat about other stuff. There are NC700's that have done a quarter of a million miles with nothing but service work and wearing items like starter motors at huge milages.
Personally, having owned both, I'd take the CB500, but I don't eat many pies, only ever carry me and a bag and swap bikes before I get to huge numbers of miles.
Andy
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