Hi Nick

Ok so its billed "the toughest motorcycle expedition on earth". :-) Yep fair point I don't see any reference to them trying to get through the Darien gap or anything truly tough.

I suppose for the partcipants in their eyes it probably is. Remember a large part of the population especially on sports bikes, ride them only the weekend for an hour before stopping off to have a cup of tea,rest their wrists/backs and want to swap tips on hair gel and the winding road that they have just travelled down at 200mph with their knee on the ground. (Ohhhhhhhhhhhhhhh)

You do have to take this as tongue in cheek, marketing again my son!! People will pay to say they're ridden with Nick on the toughest ever biking trip in history. Ask them what they saw and it will probably consist of laybys to rest their butts.

But it gives him money to travel and sponsorship,lucky thing. I bet as you've been in PR for a long time, you'll have no doubt wrapped up somthing in fur and passed it off as something truly wonderful in your time to.

See it gets the reaction,we're writing about, any publicity is good publicity unless your Micheal Barrymore of course.


With regards to the injuries I would suspect that this is just the beginning, as the more tired they become the more drama will unfold. See yet again good TV, with all these mishaps. It what the public likes.

To sell any good things to the film companies you need a celeb on board. I trying to get Jamie Oliver to ride through the Darien gap with me but his agent hasn't returned my call yet. :-)

Cheers

Julio