Interesting article.

I'm with BoB, having done motorsport sponsorship I can't think of anything more pointless for the supplier. Fleet managers spend their free time with their kids or collecting stamps or putting white powder up their noses or whatever. Some man-child driving in circles in a vehicle like nothing on earth doesn't change their minds on Monday morning, they buy cheaper or longer lasting based on what they talked about with other fleet managers on Linkdin. Their bosses may enjoy the champagne at the track, but would rather do without the noise interrupting the business talk. Golf is easier to ignore.

The suppliers staff faced with said hobbyist constantly asking for more free stuff or advice on how to use it or make it go faster will annoy. When they find a way to turn off the noise you end end up with bad press when he switches sponsors.

Personally, if someone wanted to take my kit on a long trip i'd suggest they bought it and if they came back with good pictures and a story of how good it is, how good the service was etc. I'd reward them with an new for old deal IF they delivered. They'd have no pressure to perform.

The idea of changing a trip into a marketing campaign would ruin it for me. Hanging about to take a photo so the light falls right on the sponsors logo? Blow that!

That photo advert was proper old school. Lovely picture, but I can't remember if it was Cannon or Nikon. I'd buy a camera based on the review sites. There are too many lovely pictures now for yours to stand out.

Andy