The in campaign have the easier task. "All you can eat until Christmas and no foxes" will sell well amongst the occupants of the chicken shed.
These top level business people are all rich enough to buy their way out of the EUs personal restrictions and are in the positions they are because they are used to bending over when their bosses tell them to. The good ones, the real entrepreneurs should be itching to get out in the rest of the world and do their stuff free of petty regulation.
Andy
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