The KTM 1050 is a bike KTM did not need to build. Perhaps future sales will prove me wrong ... but I see the 1050 as a basic sport tourer and a duplication of similar models. Both KTM's Adventure models and the SM-T overlap function and cover the ST niche quite well, all make good sport tourers and are more off road focused ADV bikes than the new 1050.
The SM-T also overlaps ... but is also ON ROAD ONLY.
So why the 1050?

The 1050 is clearly an ON ROAD ONLY bike. Fairly light weight, looks comfortable, plenty of power. But the fact is, there are several other bikes in this category that have similar abilities. Is the quirky KTM the best of them at around $17,000 USD out the door (£11,000)?

Other Sport Tourer/ADV bikes:
VStrom 1000, Aprilia Capo Nord, BMW R1200GS, Guzzi Stelvio, Yamaha Tenere', Kawi Versys 1000 and possibly the new Honda
Africa Twin. All are good sport touring/ADV bikes. All comfortable bikes designed to carry a passenger and luggage at high speed on ALL Paved roads.

The KTM 1190 and 1290 ADV bikes are even taller, more expensive but both can sport tour as well as any of the above bikes plus have off road ability.

I've never ridden bikes in India but have visited briefly a couple times. Can't imagine riding the KTM 1050 in any Urban setting ... or a Harley Fat Bob.
But in a way, the Harley makes more sense.

The KTM 1050 is clearly a smooth road Euro bike. Perfect in the Alps or Pyrennes, flying down the Autobahn at 120 mph or charging through perfectly groomed sweeping bends all day.

Traffic choked, pot hole infested India seems a like place that would simply destroy the KTM and frustrate the rider. Seems like a rugged and lightweight 250cc dual sport ADV bike would be the perfect choice.

Are no Indian companies making small Dual sports? Hero? Bajai? If not, look to the latest Chinese ones we've seen lately. The KTM 390 ADV will come, eventually. That would be a good choice too.

How many kms. of Autostrada, freeway or Autobahn does India have? And how many kms. of perfectly smooth, high speed high mountain roads?