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Any social media related to overlanding is, ultimately, just another form of travellers throughout the ages writing their own story and publishing it. It's just that there are a lot more stories now, which are a lot more accessible to us all than there has been in the past.
For me, the balance lies between whether the story becomes more about the traveller or more about the places/stories about where they have travelled. In my experience, there does seem to be a tendancy towards the former more often than not, which is a shame and I can't help but feel that social media encourages that I think because it lends itself to visually-impactful content as a way of driving engagement.
For me, as someone who writes longer-form content and photographs a bit now (but had a brief and unsuccesful flirtation with social media in earlier travels) I've found the focus on where I've travelled has led to a far more rewarding and genuine experience. But, each to their own.
Against that benchmark, I think Itchy Boots does a pretty good job - I think her content is a lot more genuine and interesting then others' out there.
Thanks,
Ed
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