I work in a niche where groups of 20 share like 5 pc's during there working hours, when it gets more calm we ask them while they are taking a break to use the companys fb page to interact with costumers and alsow people who are intrested to work with us. People from outside can ask workers how it is to work at our company and we even allow complaints over facebook. Wo do ask a sertain etique and everyone knows the boss is on there to so no fooling around or it will be a ticket to the boss his office for a talk.

I use a firebox to limit the facebook (and other social media) there functions within the domain of the company, so no chatting, no games, its basicly just the companys page.

It gives us great value, i work in the healthcare and it is a very very hard business to find good young staff, placing adds in magazines or on billboards would by way way way more expencive!!! and way less effective because you dont always reach out to the people you want to.

We alsow try to connect true facebook with students studying for different facets in the healthcare and reach out for them even before the graduate. Its way less expencive than sending some worker over to a school or fair trying to talk to graduates!

Its a very effective way to reach out to workers, clients, students etc. Most big companys have facebook where you can ask about problems or make remarks, Try twittering an airline next time you have a problem checking in or finding a gate, i beth they will give you a answer and help you int within minutes! way faster then getting in line to ask someone behind a desk

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NordKapp Rally 2011
Iceland 2012