Overlanding is just a form of tourism, let's not kid ourselves we're some sort of trailblazing explorers
The same question was raised shortly after the disastrous Turkish earthquakes earlier this year. People were wondering whether it was morally acceptable to make a holiday visit to a country that was in mourning, but the Turks said firmly that they wanted people to keep on coming. Whether it was a tradition of hospitality or an addiction to the tourist dollar I don't quite know.
Same question for Ukraine I guess, though clearly you'd want to keep away from the hot areas. It's a beautiful country and arguably more in need of earning money than most.
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