I think it is a bit silly, then again not.
You can be a fan of a brand, much like you can be a fan of a band - and both can be a part of your identity. They differ from let's say political parties, movements, NGOs.
When I see people wearing simple t-shirts with luxury brands printed all over it - maybe because it was the 8nky item in the collection they could afford, and maybe because it was the one item in the collection that screamed "this is my identity" the loudest - I oftentimes think it is a bit pathetic and sad. There are morei important things to convey than my number one concern is being a Gucci person.
Now, if I bought an item purely for it's functional attributes, going to the lengths of blacking it out - could be similarily pretentious. It is legitimate to make a statement, it is ok to be mindful of astethics (sometimes logos add to it, sometimes it takes something away - purely personal).
Now, caring a lot about these matters in one way or the other, so much that it preoccupies your time, mind and wallet? There ought to be other things of greater value to care about, like not giving a shit right now but the beautiful sunset, the wind on your face, or your pillion resting their head on your shoulders.
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