Making an interesting film is a bit like starting a conversation with a stranger in a bar - you gotta start off with something interesting, and keep it interesting, to hold their attention. Mixing still shots with video works well, especially if you add a slow zoom to the still shot - humans are drawn to moving objects. 4 seconds maximum for still shots. If the audio is sub-par, you can always dub over it later. These days too there is map animation software that shows your route moving across a map and that really adds a bit of pizaz.
Be prepared for lots of tedious hours editing though, to do a good job you can spend two or three weeks to edit simply one day's riding.
Check out my video of a single days riding:
https://youtu.be/6jdeYzGchVg
the above 24 minute video took me about 9 days to edit.
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