It's just economics
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Originally Posted by SoCal AdvTourer
Hello. Can anyone share with me and the forum Honda's usual protocol or timeline to announce details about when and where the new models will be available? Has anyone read or heard if the new AT will be available in the USA? I have not read anything about it coming to the USA. However, someone mentioned it to me yesterday. The only official information I've read was from November's announcement in Italy.
One report from IndefinitelyWild reflects the following:
"The first round of prototype bikes are built and the second iteration are being put together now," our insider tells us. "By the looks of it, it won't be released as a 2015 model."
If this is true, can we expect to see a 2016 AT in the showrooms during the end of 2015? How early do the dealers usually learn of Honda's model distribution?
Thanks in advance!
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You have so many cheap, earlier-generation motorcycles that remain on sale in the USA that there is little reason for manufacturers to sell brand new designs there, at least during the first stages of production, when there are higher profit margins to be made elsewhere in the world such as in Europe.
As for dealers, they always say that they know nothing!
Just to add, I tend to think that this is true, broadly anyway; why should a manufacturer distract individual dealerships/distributors from selling the current range of products?
Better to let them get on with their selling business (which is distinctly separate from that of making the bikes).
In some dealerships in the UK, the sales staff are employed on what I call "zero-sales" contracts i.e. a commission only basis, so no sales = no pay in the monthly packet. That concentrates the mind on selling what they have on the shop floor and to hell with what may be coming next year when those sales staff may no longer work there in any case.
The thing that the dealers do tend to know about is which models are being dropped by the manufacturers and the sequencing that the manufacturing stops, such as the earlier AT, the Transalp, the Varadero, the Deauville - all those which were using the mighty V twin engine of some cubic capacity (did I mention the Firestorm? - a UK name for it; forgotten what it was called in the USA market, but it wasn't Firestorm).
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Dave
Last edited by Walkabout; 23 Jan 2015 at 14:06.
Reason: "Just to add" was added
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