You're best aiming your business at those who ride the £10,000 + pretend adventure bikes. Make stuff for the big GS's, 1200 Tenere, KTM 990 etc.
These guys love nothing more than spending vast amounts of cash on things they don't really need which make their massively overweight and inappropriate bikes even more ridiculous.
However, the competition out there is VAST and experienced. Have a look through the Touratech catalogue and copy what they sell and see if you can make it cheaper. They sell mostly mass produced Chinese shit which is HORRENDOUSLY marked up in value. That's where your market is.
If you aim at the proper overland travellers though, you're going to struggle. They prefer to make stuff themselves, bodge what they already own or just get on with what they have.
Unless you can make something very useful and unique. But unless you ride and travel yourself, you're going to need to do some extensive market research.
Good luck. 
__________________
Did some trips.
Rode some bikes.
Fix them for a living.
Can't say anymore.
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