Hi all, I hope you have been enjoying some good rides. I am doing up a business plan and am just seeing if anyone has some advice.

I have moved from Australia to Norway, and live near one of Norway's most popular natural tourist attractions - Trollstigen (a mountain). We get between 750,000-1,000,000 visitors (including about 6-70 cruise ships per year) here per year (mainly between May-mid Oct). Currently the tourists either have to drive their car up the mountain, or catch a bus, which means there is alot of traffic congestion on the narrow mountain road. I am looking at the option of starting a business to tap into the tourist market. In short I am looking at hiring bicycles, electric bicycles and electric scooters to the tourists. The electric bikes are limited to 250watt and scooters to 45km/h. The range for each of the ones I am looking at is about 60-100km depending on weather, amount of hills and the riders weight. This suits my requirements.
Trips would mainly be up/down Trollstigen mountain, but there is also the scope to benefit other local tourism companies through my customers being able to ride to the other tourism businesses to undertake activities.
I would welcome any advice as to business considerations, including other ways to generate income. I have through of the hiring-out of go-pro cameras so customers can record their ride up/down the mountain; also potentially a photo transfer business where they can get a photo printed onto a mug or mousepad. Also the possibility of hiring out backpacks so they can take food, camera, water bottles etc with them. Also hiring out hi-viz vests for the safety conscious customer. Helmets are provided free of charge.
I would not conduct tours, but there is the scope to sub-contract these later so tourists can have guided tours (depending on the market)
The business is initially focused on green tourism, but I would like to grow the business to include motorcycle trips up the mountain for customers, on either a harley or a triumph.
Any advice as to business considerations, other potential sources of revenue, etc are welcome.

Cheers,
Rory