Well BMW sold a bunch of bikes off the back of Ewan and Charley, not to mention plenty that'll never get dirty. So for manufacturers sponsorship can make sense, and if somebody wanted to give me a discount worth a few hundred in return for showing a few stickers I'd certainly do it, not that I'm a major marketing influencer
It does irritate me a bit though, people going on what is essentially a big holiday and trying to get others to pay for it. I see this a lot in the racing world where people cast about looking for sponsors before they've even turned a wheel on track. It's your life and your journey folks, if you can get a freebie that's fine, if not just pay for it like the rest of us have to
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