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An Overlander Hostal/Campground or a backpacker hostal?
Overlanders want a safe place free of backpackers so they leave their stuff all out and nothing gets stolen. They are willing to pay more (people with rigs moreso than motorcyclist) and they want a quieter spot with camaraderie of fellow overlanders.
Examples of seemingly successful hostals/campgrounds that cater to overlanders that I visited: Camping La Guadalupe in Northern Peru, Casa Mate in Santiago Chile, Hostal La Puertovista in Valparaiso Chile, Quinta Lala in Cusco Peru.
These are not cheap places to stay at but they provide an experience that is harder recreate and makes them special to overlanders.
And to answer the where part of the question. If it a seasonal hostal I would try to open one that is on the overlanding trail, and is somewhat near one of many checklist bulletpoint items for overlanders so to speak. You also want to be in or near a town that is big enough that people can get mechanical things fixed on their bikes rigs, things can be shipped there, then can get parts to fix their rigs/bikes. etc...
If on the other hand you run a backpacker hostal, then it is all about location, nightlife around the hostal and an enviroment that is tourist friendly for short term travelers. Your clientèle is younger, parties more and is poorer.
Either way it wont be easy and you must be prepared to work a lot to probably even lose money at first.
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