Quote:
Originally Posted by Magnon
I think it is interesting that in the vast majority of reports that I've looked at they say they would take the same bike again often despite a long list of serious weaknesses such as too heavy, unreliable, doesn't cope with altitude or rubbish petrol etc.
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Probably a lot of that is just the way people are wired up, and is why companies spend so much on advertising and marketing. You're much more likely to stick with what's familiar and buy the same brand again, rather than switch to a new and unfamiliar brand. So companies spend vast amounts just to get you to make that first purchase.
On the flipside, once you've made that purchase you tend to make an emotional investment in it, to convince yourself you made the right decision. So it often takes quite a few bad dealer experiences or reliability issues to make someone switch.
Sorry for the psycho-babble
L
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