I have little issue with a reasonably-sized logo, such as a company's name a few inches wide on the breast pocket, preferably made with some reflective material so it at least serves a useful function.
A huge logo that spans across the shoulders, though, would be a negative. A piece of riding gear would have to be exceptionally good or an extremely low-priced value for me to overlook such an obnoxious label.
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Bruce Clarke - 2020 Yamaha XV250
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