Why should you advertise on the internet at all?
a 2003 graph - and the trend is accelerating...
From an article in Business Week Magazine, Dec 27, 2004:
"...Sooner or later, advertisers had to figure out the Internet. Here was a medium that was reaching into nearly every office in America. And at home, it was wresting millions of eyes away from the TV. It could even count mouse clicks. Today, Net advertisers are finally hitting their stride.
... Internet advertising should reach $9.4 billion in 2004, according to Kagan Research LLC. And with continued double-digit growth, it's on pace to surpass magazine advertising in about two years, adds Kagan. (That ought to be 2006, and it's 2008! Grant)
...The explosion of Internet ad prices -- the daily price of a banner ad on marquee sites such as the Yahoo or MSN homepage has doubled in the past year, to $300,000.
The Net's ad growth is benefiting online publishers every bit as much as the agencies. The trick, say analysts, is to find sites that reach a well-defined demographic."
Definition of a well-defined demographic:
The "Horizons Unlimited Motorcycle Travellers' Website"
is the premier website for motorcycle travellers, covering the world for motorcycle people who are on the road for weeks, months and often years.
Don't take our word for it - Type 'motorcycle travel' into Google, and see where we come up!
*** Recent stats: 1,540,000 pageviews, 920,000 user sessions, and 19,500,000 hits - per month. Over 28,000 pages of information! ***
Why are we Number 1?
First created in 1997, with the addition of the HUBB and E-zine in 1999 and 2000, the site has become a home and a focus for thousands of motorcyclists around the world.
There's over 5,000 pages of superb content and gorgeous photos, including exciting, humorous and sometimes terrifying stories from intrepid motorcycle adventurers in Africa, South America, Asia, Australia and RTW. Our Trip Planning section has a wide range of articles and stories covering how to get yourself and your motorcycle across the continent or around the world, including where and when to go, living on the road, border crossings, shipping (across oceans or war zones), organized tours, and much more.
Then there's the 23,000+ pages of invaluable information contributed by our very active Bulletin Board regulars, in over 40 forums, covering route planning, which bike and bike tech, safety on the road, trip transport, paperwork, regional forums, equipment, photography, navigation, communications, bike swaps, and much more.
Last but not least, we have a true global community of motorcycle travellers, with over 500 Horizons Unlimited Motorcycle Travellers Communities established in at least 93 countries around the world, to enable motorcycle travellers, both those on the road and those at home, to meet up with like minded people.
From a satisfied advertiser:
"Things are still going very well with the website advertising and it is the most effective advertising we do so thank you... Horizons Unlimited is a great place for us to drum up customers..." Lee Mears, Kudu Expeditions
Why should you advertise with us?
The average long distance motorcycle trip will take 6-12 months, or longer, and cost at least US$15-25,000 per person. Some people spend much more than this...
A significant chunk of this money is spent in advance on the bike and preparation / modifications, and individuals frequently decide on which bike and what gear to buy based on information obtained on this site, and discussions on the HUBB. Somewhere along the line, the bike will likely have to be transported across an ocean. Alternatively, many individuals and couples will be inspired by the stories, but prefer the safety of an organized motorcycle tour or rentals rather than ship their own bike. It all adds up to big bikkies, as the Aussies say, and as we ourselves well know from our own RTW trip.
Horizons Unlimited is well-established as the first source of reliable, unbiased information on all aspects of motorcycle travel. We reach a dedicated, worldwide group of real travellers, and are the only website focusing exclusively on long distance motorcycle travellers. If you sell motorcycles or motorcycle accessories, riding gear, camping equipment and clothing, transport motorcycles, organize motorcycle tours, or have motorcycles to rent, you should be advertising here! See below for our very reasonable rates.
