We have the SCORE off-road series in the US and Mexico, but there doesn't seem to be much hype. If more people were exposed to this series of races, and the brands brought over the same bikes that they race and promote in the Paris/Dakar race, perhaps more people would go for them. In the 80's, the trend was for sportbikes, then Harleys into the 90's, then touring bikes/sport-tourers, and now back to sportbikes. Harleys have maintained stable sales for years with their demographic, as well as all bikes moto-cross/off-road. The larger dual-sport touring bikes are limited to Suzuki DR-650's, Honda XL-650's, and Kawasaki KLR-650's, and BMW's To a lesser extent are some of the less mainstream brands such as KTM, Triumph, etc. But some of the common dual-sports from Honda, Suzuki, Kawasaki, and Yamamha that are available elsewhere are not available here,
unless they start promoting them through racing.