The Achievable Dream 5-part series - the definitive guide on DVD for planning your motorcycle adventure. Get Ready! covers planning, paperwork, medical and many other topics! "Inspirational and Awesome!" See the trailer here!
Gear Up! is a 2-DVD set, 6 hours! Which bike is right for me? How do I prepare the bike? What stuff do I need - riding gear, clothing, camping gear, first aid kit, tires, maps and GPS? What don't I need? How do I pack it all in? Lots of opinions from over 150 travellers! "This DVD will save you a fortune!"See the trailer here!
So you've done it - got inspired, planned your trip, packed your stuff and you're on the road! This section is about staying healthy, happy and secure on your motorcycle adventure. And crossing borders, war zones or oceans!
On the Road! is 5.5 hours of the tips and advice you need to cross borders, break down language barriers, overcome culture shock, ship the bike and deal with breakdowns and emergencies."Just makes me want to pack up and go!" See the trailer here!
Tire Changing!Grant demystifies the black art of Tire Changing and Repair to help you STAY on the road! "Very informative and practical." See the trailer here!
Ladies on the Loose! For the first time ever, a motorcycle travel DVD made for women, by women! These intrepid women share their tips to help you plan your own motorcycle adventure. They also answer the women-only questions, and entertain you with amazing tales from the road! Presented by Lois Pryce, veteran solo traveller through South America and Africa and author of 'Lois on the Loose', and 'Red Tape and White Knuckles.'
"It has me all fired up to go out on my own adventure!" See the trailer here!
We're not a big multi-national company, just two people who love motorcycle travel and have grown a hobby into a full time job and a labour of love.
When you decide to become a Member, it helps directly support the site. You get additional privileges on the HUBB, access to the Members Private Store, and more to come as we roll out new systems. Of course, you get our sincere thanks, good karma and knowing you're helping to keep the motorcycle travel dream alive. :-)
Travel BooksMotorcycle and travel books to inspire and inform you!
DVDs - Watch and Learn!
Horizons Unlimited presents!
Achievable Dream The definitive guide to planning your motorcycle adventure! This insanely ambitious 2-year project has produced an informative and entertaining 5-part, 18 hour DVD series. "The ultimate round the world rider's how-to DVD!" MCN UK.
Collectors Box SetAll 5 DVDs with a custom printed slip case. "The series is 'free' because the tips and advice will save much more than you spend on buying the DVD's."
Advertisers- Horizons Unlimited is well-established as the first source of reliable, unbiased information on all aspects of motorcycle travel.
We reach a dedicated, worldwide group of real travellers, and are the only website focusing exclusively on long distance motorcycle travellers.
If you sell motorcycles or motorcycle accessories, riding gear, camping equipment and clothing, transport motorcycles, organize motorcycle tours, or have motorcycles to rent, you should be advertising with us!
The "BMW Marketing is evil" theme... again.
So why is BMW marketing "evil-extra" and all the others only "evil-light", or even just "mildly mischievous"?
Perhaps someone, anyone, can point out to me a marketing campaign, ethos, whatever, from any brand, or any product market, that doesn't have utter B-S at its roots? They all peddle the same idea: our product will make you something you are not.
I've never found one that doesn't...
Evil is the wrong word, I'd go for unsubtle and overwhelming but oddly sucessful. Marketing is saying "You meet the nicest people on a Honda", "Dare to be different with a Ural", "Live the Dream" etc. "The Ultimate Riding Machine" is a lie otherwise their last TT win wouldn't have been in 1939, their dealers wouldn't have the catch phrase "they all do that SSssssir" and so on. I get brands that have history, I get brands that deliver, I get how a certain brand has a certain attatchment in a certain country but I don't get how this brand is seen as premium.
Would Walmart be a premium brand if I simply agreed to pay twenty quid a tin for beans? No. Is Bentley a premium brand because they were winning at Le Mans when fighter aircraft were slower than cars and the Queen has owned a few? Is Ferrari premium because they've won a lot of F1 titles over 50 years and they only make a few hundred of each model? Yes. Is a mass produced, averagly well constructed car or bike from a company that goes bust every 25 years premium? I'd say it's overpriced, other say overpriced = premium.
I'm on BMW number 5, would never buy one that hadn't done 20000 miles and laugh at their adverts. I'd buy the bike without the badges. Marketing 101 fail.
That said, can BMW sell rather than give away hats with their logo, yes.
Evil is the wrong word, I'd go for unsubtle and overwhelming but oddly sucessful. Marketing is saying "You meet the nicest people on a Honda", "Dare to be different with a Ural", "Live the Dream" etc.
As far as Ural is concerned I think "Dare" would be enough.
My comments weren't aimed at you, personally. You just happened to be the last to have mentioned the "M" word.
But my point remains.
You give examples and explanations of how marketing works and what it's for. I am aware of all this, if not the minutiae of how the effect is acheived. However, based on your post I think we agree that, by and large, marketing (whatever the origin) is all poo-poo when compared to the end product. BMW, Ural, Honda, all of them.
So why do we even bring it up in that most "hallowed" BMW debate if the criticisms of BMW's marketing are not specific to BMW's marketing?
In the last 12 months I've put 15000 Km on a 15 year old MZ that I bought on E-bay for £520. It's had nothing (not even put air in the tyres or adjusted the chain) except petrol and oil (due a new back tyre and an G/Box oil change when I can be bothered, I might even clean the spark plug). Goes anywhere, does anything, can be picked up one handed.
Thanks for reviving such an old thread to point that out. There are probably much more recent BMW-bashing threads that you could have "contributed" to...
Really? I was getting the impression the R12 was in that steady production state at the momement where the early niggles are close to sorted? You know the one, it's usually just before they switch to the next version.
The MZ BTW is now over 40000 km but has finally developed an electrical problem. Should have kept riding it over the winter rather than using the outfit
Take 40% off Road Heroes Part 1 until October 31 only!
Road Heroes features tales of adventure, joy and sheer terror by veteran travellers Peter and Kay Forwood (193 countries two-up on a Harley); Dr. Greg Frazier (5 times RTW); Tiffany Coates (RTW solo female); and Rene Cormier (University of Gravel Roads).
"Inspiring and hilarious!"
"I loved watching this DVD!"
"Lots of amazing stories and even more amazing photographs, it's great fun and very inspirational."
Check it out at the HU Store! Remember to use Coupon Code 'HEROES' on your order when you checkout.
What others say about HU...
"I just wanted to say thanks for doing this and sharing so much with the rest of us." Dave, USA
"Your website is a mecca of valuable information and the DVD series is informative, entertaining, and inspiring! The new look of the website is very impressive, updated and catchy. Thank you so very much!" Jennifer, Canada
"...Great site. Keep up the good work." Murray and Carmen, Australia
"We just finished a 7 month 22,000+ mile scouting trip from Alaska to the bottom of Chile and I can't tell you how many times we referred to your site for help. From how to adjust your valves, to where to stay in the back country of Peru. Horizons Unlimited was a key player in our success. Motorcycle enthusiasts from around the world are in debt to your services." Alaska Riders
10th Annual HU Travellers Photo Contest is on now! This is an opportunity for YOU to show us your best photos and win prizes!
Global Rescue is the premier provider of medical, security and evacuation services worldwide and is the only company that will come to you, wherever you are, and evacuate you to your home hospital of choice. Additionally, Global Rescue places no restrictions on country of citizenship - all nationalities are eligible to sign-up!
Horizons Unlimited is not a big multi-national company, just two people who love motorcycle travel and have grown what started as a hobby in 1997 into a full time job (usually 8-10 hours per day and 7 days a week) and a labour of love. To keep it going and a roof over our heads, we run events (22 this year!); we sell inspirational and informative DVDs; we have a few selected advertisers; and we make a small amount from memberships.
You don't have to be a Member to come to an HU meeting, access the website, the HUBB or
to receive the e-zine. What you get for your membership contribution is our sincere gratitude, good karma and
knowing that you're helping to keep the motorcycle travel dream alive. Contributing Members and Gold Members do get additional features on the HUBB. Here's a list of all the Member benefits on the HUBB.